The program admits ten outstanding fellows per year. Siegel Fellows will take two  3-credit courses beginning in the spring semester of their sophomore year. These 3-credit courses scaffold strategic thinking from theory and analysis through to design and implementation. In the final semester of the program, Siegel Fellows  Intern in the communications division of an organization. They will collaborate with professionals on a public communication issue or campaign. All seniors will present their research and/or creative work at the Siegel Symposium in the spring semester in which they graduate.

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Siegel Fellows will also participate in a workshop series each semester. The Fellows Masterclass Series is comprised of one day seminars in specialized areas of communications.  Each masterclass is a one hour enhanced workshop that presents a case study of a communication challenge. Case studies will explore a cross-section of public communication issues such as advertising, persuasion, corporate identity, image repair, crisis communication, and public relations advocacy.

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Spring

Clear Communication
This course focuses on clarity and simplicity in written communication. Students learn the writing workshop format, where they will read and critique each other’s original work. The course will begin with a discussion of the structural building blocks of plain English, supplemented with a close reading of published examples of this form of writing in public communications contexts. From here, students will begin to write and revise texts for various purposes and audiences. Their writing will be workshopped in class. After receiving constructive, hands-on criticism, students will revise their work into fuller, more complete and polished pieces. At the end of the course students will create a portfolio of their revised work.

 

Fall

Strategic Communication Principles

This course advances students’ understanding of fundamental theories, concepts, and applications of strategic communication. It provides an overview of practices in communication analysis and design, as well as organizational communications. The course teaches students how to create integrative messages that affect various audiences. Students also study contemporary communication challenges by exploring case studies, conducting analyses, and researching solutions. Professionals who work in the field of strategic and non-profit communication will teach this course.

 

 

Spring

Strategic Communication Internship

This course reinforces the connection between coursework and real world application by providing Fellows with an opportunity to intern in the media/communication division of an organization or non-profit engaged in a public interest issue. 

 

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Benefits to Fellows

Siegel Fellows receive a $1000 scholarship each semester and priority registration. Fellows also receive a $500 stipend to offset the costs of participating in their internship.

 

Eligibility

Students must meet ALL eligibility requirements to be considered.

 

To be considered for this fellowship opportunity students must have:

• An interest in communication.

• Sophomore standing in the semester they apply (credit range 30-44.9).

• Full or part-time status.

• 3.3 GPA or higher.

 

Application Deadline

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The deadline is October 26th. 

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Application Requirements

• Completed application form.

• Two letters of recommendation: at least one must be from a John Jay faculty member. (Transfer students need at least one letter from a faculty member at their previous institution).

• Writing Samples: See the online application for specific essay prompts.

• Resume (include honors, awards, and other recognitions).

• Two page biographical essay, including an explanation of your interest in this particular program. (Approximately 500 words).

• Applicants will be interviewed by a Siegel Fellows faculty member.

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